We reimagined YouTube’s global Brandcast 2021 event for the Turkish audience—turning it into a 52-minute video experience featuring local and global creators, YouTube’s CEO, and team members.

Working as part of a small creative team brought on directly by Google, outside their usual agency collaborations—I contributed to the full design execution.

Together, we created a complete “YouTube & Chill” experience: participants received curated kits with popcorn, pajamas, slippers, and herbal tea for a cozy home screening.

We also customized the mobile and web platforms to support this unique, screen-first event.