Partnering with Turkish Airlines for the Euroleague Final Four, we launched the “Eye of the Fan” brand campaign to bring the excitement of the games to audiences worldwide.

As co–art director and co–motion designer, I created the campaign’s visual identity and crafted videos and social assets across platforms.

From real-time tweets to Vines, YouTube videos, and Instagram content, the campaign captured the energy of fandom—culminating in fan tweets being turned into live banners on TV, making supporters an actual part of the event.