Modanisa is a global fashion platform catering to modest wear audiences across five continents.

For Modanisa, Black Friday extends through the entire month of November, rebranded as "Blessed Friday."

Traditionally the biggest campaign for most companies, we took it further by evolving the campaign every three days with new designs and builds. This meant constantly refreshing content to keep the audience engaged.

The result was a dynamic, month-long event that captivated our diverse, global audience and resulted in over $1 billion in sales.