As part of Beko’s sponsorship of FC Barcelona, we launched a global digital campaign to unite fans around the world through a virtual fan wave.

Using Barça’s social channels—reaching over 100 million followers—we directed fans to BekoGlobalFanWave.com to record their own waves via web and mobile.

As co–art director and co–motion designer, I helped shape the visual storytelling and produced short recap videos throughout the campaign.

The highlight:

top fan submissions were displayed side by side on LED screens at Camp Nou during El Clásico, creating a massive digital Mexican wave.